in this project, I set out to create both a brand and logo for an imaginary client in this case the made-up company TIMELESS CHROME a retro auto showcase.
After careful consideration, I set out to create a logo that would fulfill my requirements. I chose a desaturated navy blue to give the logo a masculine vibe, and I selected two vintage typefaces, Industry Inc. and Parkway Hotel, to evoke the feeling of the 1950s and 1960s. To ensure a modern touch, I aimed to maintain the simplicity characteristic of contemporary logo design.